Reverse Billing & Zero-Rated SA | Rose Africa

Reverse Billing enables your users to access your mobile app or platform without data costs - even with R0.00 airtime balance.

 Through MTN's aggregated network, you sponsor the data across all four SA networks (MTN, Vodacom, Cell C, Telkom). Your users get seamless access. You get one bill with consolidated reporting. 

Perfect for fintech apps, mobile banking, educational platforms, and any digital service where data costs create barriers to user adoption.

Zero-Rated Access provides data-free entry to your platform across all four SA networks (MTN, Vodacom, Cell C, Telkom). 

Your users access your website or mobile app without depleting their data bundles. You sponsor the connectivity. They get seamless access. 

Result: Higher engagement, lower abandonment, and elimination of data cost barriers.

Beyond Reverse Billing: Additional Engagement Solutions 

Once your reverse billing is operational, we can help you maximise user engagement through MTN's additional communication channels: - 

SMS & Bulk Messaging 

- Notifications, OTPs, marketing campaigns - USSD Services - Menu-driven interactions for feature phones - Chatbots 

- Automated customer service and support - Email Integration - Transactional and marketing communications 

These services integrate with your reverse billing setup, enabling multi-channel engagement with your users - all under one MTN Business contract. 

Reverse Billing eliminates data costs as a barrier to user adoption. Instead of users paying R50-R150 per GB from their own pockets, you sponsor the data at tiered wholesale rates (as low as R0.14 per MB with volume discounts).

Benefits to Your Organisation:

- Higher user adoption and engagement rates

- Improved retention - users don't abandon due to data costs

- Stronger ROI - predictable costs vs unpredictable user subsidies

- Usage-based billing - pay only for actual consumption

- Real-time monitoring and control

- Single contract across all four SA networks (MTN, Vodacom, Cell C, Telkom)

Organisations see 40-60% increases in app engagement when data barriers are removed.

Reverse Billing is ideal for organisations with mobile apps or digital platforms where data costs prevent user access.

Industries We Serve: Financial Services & Fintech - Mobile banking, lending apps, payment platforms (like PayJoy South Africa)

 Education & EdTech - University portals, online learning platforms, student systems (like higher education institution - 10,000 students) 

Healthcare & Telemedicine - Patient portals, health apps, medical records access 

NGOs & Social Impact - Advocacy platforms, support services (like Gender Rights in Tech) 

Government & Public Services - Citizen services, compliance workflows, public information portals 

Retail & E-commerce - Shopping apps, loyalty programmes, order tracking 

If data costs are preventing your users from accessing your service, Reverse Billing solves this.

Ready to eliminate data barriers for your users? 

We'll help you assess: 

- Your estimated monthly data usage (users × average MB per user) 

- Implementation timeline (typically 3-7 business days) 

- Integration requirements (minimal to no changes needed) 

- Pricing structure (wholesale rates + aggregation benefits) 

- Reporting and monitoring setup 

Whether you're launching a new platform or scaling an existing one, we can implement MTN reverse billing across all four SA networks under one contract.